We saw recently that the local Boston-area baby gear store, Magic Beans, closed its doors permanently after nearly 20 years in business. We would like to sincerely thank Magic Beans for their early support of our business.
Magic Beans was one of the very first retailers to place an order with us. They purchased the MBTA Die Cast Green Line Trolley Toy, our only product at the time, on Black Friday weekend in 2012. The Buyer called us the following Monday to tell us that their Prudential Mall store sold out within hours and that they would be needing a lot more Trolleys asap. The rush of excitement from that phone call is something that will not be forgotten.
The next spring we launched our first apparel items - a toddler and youth-sized MBTA Green Line Trolley graphic t-shirt. Baby apparel was not even on our radar at the time. But it was that same buyer from Magic Beans who requested a onesie with the same Green Line Trolley graphic that we had put on t-shirts. Skeptical that we could ever become a brand known for Boston baby clothing, we agreed to give it a try. Just like the Die Cast Trolley, the Trolley Onesie was a hit with the Magic Beans customers. The light bulb went off and we began to put some focus into our Boston-themed baby onesies and bodysuits.
Today we carry 33 different Boston onesie items, including MBTA vehicle prints, Boston Common Ducklings prints, and what we call Boston Icons - a collection of Boston landmarks and sights within one heart-shaped design. We have gained support from other local baby boutiques such as Tadpole and Whitney + Winston in Boston, The Nutshell in Milton, Tiny Hanger in Brookline and Wellesley, and Fritz & Gigi in Concord. But it is Magic Beans who we have to thank for getting it all started.
Good luck to the owners and employees of Magic Beans in their next endeavors. And as they said in their farewell message on Facebook:
"Small businesses need fierce loyalty and support from within their communities."